Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.

Dementia Workshop

Posted: March 5th, 2016 | Author: | Filed under: Designing for the Future Competition - University of Brighton | Comments Off on Dementia Workshop

Nice write up HERE from Molly Aldrich-Wincer of our recent workshop for our Designing for the Future students who are focussing on dementia. The project is progressing well and we are working with an engaged and talented group of students.

Sharon from Dementia Friends

Sharon from Dementia Friends


DFF 2016 to focus on dementia

Posted: February 10th, 2016 | Author: | Filed under: Designing for the Future Competition - University of Brighton, Health, Inclusive design | Comments Off on DFF 2016 to focus on dementia
Designing for the Future 2016

Designing for the Future 2016

This week we launched “Designing for the Future” 2016 at the University of Brighton. This year our student design competition will have a major focus on dementia. There are 850,000 people living with dementia in the UK today and Alzheimers Research UK estimate that by 2025 that number is expected to rise to over one million; by 2050 it is projected to exceed 2 million.

“Designing for the Future”, which is run by The Future Perfect Company in conjunction with the University of Brighton, encourages student designers to consider the many challenges of ageing so as to allow people to continue to live enjoyable, active and independent lives.

This year students from the University of Brighton’s College of Arts and Humanities will be invited to develop innovative new products and design concepts to benefit people affected by dementia and its care. A parallel project run with students studying product design will be investigating smart technology.  In each case, students are encouraged to produce design outcomes which are desirable, support real areas of need and inspire new approaches and attitudes.

The winners of the Competition will be announced in June and will receive a package of mentoring and support to help them to develop their products and ideas further and emulate the success of previous “Designing for the Future” alumni.

Dr Tom Ainsworth

Dr Tom Ainsworth


We have been running “Designing for the Future” for seven years and it continues to go from strength to strength. We are particularly excited about this year’s focus on dementia and to be working with Active Minds who recently won a National Dementia Care Award for their dementia care products. We are delighted to have more judges and workshop facilitators than ever before from design, academia and industry.  We will be continuing to build our DFF network to support alumni as they graduate and begin their design careers.

Judges and workshop facilitators this year will include Professor Anne Boddington, Dr Tom Ainsworth, Dr Carlos Parelta and Dr Eddy Elton, University of Brighton; Philippa Aldrich & Molly Aldrich-Wincer, The Future Perfect Company; Tom Serpell, Director of Eastbourne – Designed for all; Marie Harris, Beta Futures; architects Geraghty Taylor; Peter Dale, SEEFA; Maggie Winchcombe, Years Ahead; designers and DFF alumni Jack Durling and Chloe Meineck; and Intellectual Property lawyer John Greager.




Catch up with Designing for the Future at Collyer’s

Posted: January 21st, 2016 | Author: | Filed under: Care, Designing for the Future Competition - Collyer's, Health, Inclusive design | No Comments »
Designing for the Future at Collyers

Designing for the Future at Collyers

Just before Christmas we met again with this year’s Designing for the Future’s A level students at Collyer’s Sixth Form College to review their product ideas.

It was really good to see these students focussing on the needs of the older people and considering the aesthetics as well as the functionality of their designs.

The next stage will be the judging in April when we will be joined by the winners from our University of Brighton competition and also Marie Harris, managing director of social enterprise Beta Futures with whom we are hoping to partner in the future.


Comfortable but stylish fashion for older women

Posted: January 21st, 2016 | Author: | Filed under: Fashion, Inclusive design | No Comments »
The Able Label - accessible fashion

The Able Label – accessible fashion

I was really excited to come across a new accessible fashion website today.   The Able Label purports to provide “quality, stylish clothes with adapted designs and hidden extras that make self-dressing easier for those with dressing difficulties”.

And the most exciting aspect is that the clothes really do look stylish.  Something that can seldom be said about accessible fashion.

Go have a look HERE. There’s lots to love :

  • Fiddly fastenings are replaced with quality hook and loop closures that will last as long as the garment when washed correctly – far easier to use than traditional fastenings.
  • Colour co-ordinated tape and hook loop fasteners inside help those with cognitive difficulties to get dressed – ‘red for right’ and ‘lime for left’.
  • Wrap styles make dressing quicker, easier and safer for the wearer – and possibly also for caregivers assisting with dressing.
  • Shirts fasten with discreet hook and loop patches and have colour co-ordinated armholes making them easier to find.
  • There are no fastenings on trousers so they’re easier to get on and off.
  • All material used is natural, soft and breathable with added stretch for extra comfort and more ‘give’ when dressing and undressing.
  • No items are dressed over the head.
  • Putting an outfit together is easy with our range of beautiful, co-ordinating colours.
  • The easy-care fabric needs little maintenance and wash at 40 degrees.
  • Sizes range from 8 – 22.

Like so many of the start ups in the ageing space, the founder’s inspiration came from personal experience. Katie Ellis, was a fashion buyer for the High Street clothing retailer, White Stuff (and happily there’s more than a hint of White Stuff style in the collection). Katie’s grandmother had been diagnosed with Parkinson’s and Katie saw that dressing was becoming increasingly difficult for her. So she searched for solutions but found there was nothing that fit the bill. Hence the founding of the The Able Label.

We wish Katie and The Able Label every success and look forward to seeing more lines and designs as the business grows..

Happy Christmas & a healthy and happy New Year

Posted: December 25th, 2015 | Author: | Filed under: Miscellaneous | Comments Off on Happy Christmas & a healthy and happy New Year
Happy Christmas!

Happy Christmas!

Wishing all our customers and readers a very happy Christmas and all health and happiness for 2016!

Buy Stay Fit for Life book & get free mug

Posted: November 30th, 2015 | Author: | Filed under: Health, New products!, Offers and competitions | Comments Off on Buy Stay Fit for Life book & get free mug
Stay Fit for Life

Stay Fit for Life

We were delighted to have been chosen to sell fitness expert, Julie Robinson’s new book, Stay Fit for Life.

Julie is an experienced exercise teacher who has taught thousands of people and now runs a network of exercise classes in the West Midlands for older people and those with health problems and disabilities. We are big fans of her Move It or Lose it! exercise DVDs with their focus on functional fitness rather than six packs and lycra!

Stay Fit for Life is a healthy living guide, which Julie describes as a “labour of love,” packed full with easy to follow exercises, tips and practical advice – ideal for people over 60 who want to keep moving and enjoy life to the full.

Having helped thousands of people to lead more active lives, Julie knows just how vital it is to keep moving at any age and with her step by step instructions, she shows just how easy it is to stay strong and keep moving. All the exercises have been tried, tested and scientifically proven to work.

Says Julie :”This essential guide has 30 easy to follow exercises to help keep you moving and fit for life as you age. By doing the Move it or Lose It! programme for just 20 minutes a day, you can improve your strength, mobility and confidence, so you can keep doing the things you enjoy and live life to the full”.

Julie is the Yours Magazine Fitness Expert encouraging everyone to exercise whatever their age or ability and is spreading the Move It or Lose It! message nationwide by giving inspirational talks and demonstrations to charities and support groups. She has been recognised for her tireless efforts to reach people often overlooked by the fitness industry and was awarded The National Diversity Award as Entrepreneur of Excellence in the Age category.

We think “Stay Fit for Life” would make a perfect Christmas present and are offering one of our signature double handled mugs  (usually £12) FREE with every book.

For more details including how to buy, CLICK HERE

Staying warm this Winter

Posted: November 16th, 2015 | Author: | Filed under: Care, Grandparents, Health | Comments Off on Staying warm this Winter

plum throwWe have recently discovered the Danish idea of hygge (pronounced hue-gah) which is a feeling or mood that comes from taking genuine pleasure in ordinary everyday things. As the evenings draw in, we love the idea of getting cosy, donning our woolly socks and slippers and lighting the scented candles.

For older people however, keeping warm is more than feeling cosy, there are real health risks in being cold.

Here are Age UK’s tips on keeping warm this Winter :

  • Wear several thin layers, rather than one thick layer. This is because they trap warm air close to the body
  • Go for clothes made from wool, cotton or fleecy fabrics, if possible
  • Draw your curtains, as soon as it gets dark to stop the heat escaping and the draughts coming in
  • Keep any windows and internal doors closed when it’s cold – this will keep heat inside, where you most need it
  • A lot of heat is lost through the head and neck, so if you’re chilly indoors, try wearing a hat and scarf
  • Your body keeps warm by burning food you’ve eaten, so make sure you have regular hot meals that contain carbs, such as potatoes, pasta, bread and rice. Try porridge with hot milk for breakfast and soups and stews for lunch and dinner.
  • If you’re sitting down, a shawl or blanket will provide extra warmth. You should also try to keep your feet up, because air is cooler at ground level.
  • Wear warm clothes in bed. When it’s really cold, wear thermal underwear, bed socks and even a hat.

For more tips and information about keepign warm this Winter, visit Age UK

Read about the Music Memory Box in Arts Council blog

Posted: November 3rd, 2015 | Author: | Filed under: Care, Designing for the Future Competition - University of Brighton, Health, Inclusive design, Press coverage | Comments Off on Read about the Music Memory Box in Arts Council blog
Music Memory Box by Chloe Meineck

Music Memory Box by Chloe Meineck

We are a big fan of Chloe Meineck and her Music Memory Box for people living with dementia which came out of our Designing for the Future project.

In the latest Arts Council blog, Chloe talks about the Music Memory Box and her plans for its future.

Very excitingly, the Music Memory Box is a finalist in the ‘Outstanding Product’ category at the National Dementia Awards 2015 which will be announced on 13 November.

Read about it HERE

Perfect Christmas gift ideas for Mums, Dads and Grandparents

Posted: October 22nd, 2015 | Author: | Filed under: Grandparents, Health, Offers and competitions | Comments Off on Perfect Christmas gift ideas for Mums, Dads and Grandparents

My garden JournalAt The Future Perfect Company we have lots of Christmas gift ideas for mums, dads and grandparents which are not just age-friendly but innovative and attractive too.

For the cook in your family, check out The Cook bundle which includes one of our lovely Recipe Files, an OXO Good Grips Mixing Bowl and Balloon Whisk at the special price of just £24.99 (usually £31.28).

Keen gardeners would be delighted to receive The Gardener bundle just £15.99 (usually £24.99) which includes a useful Garden Journal and a pair of OXO Good Grips Bypass pruners.

And for anyone looking to Stay Fit for Life, we have the Fit for Life bundle (just £24.99) which includes the excellent Stay Fit for Life book full of useful tips and advice for healthy living and one of our signature green handmade double handled mugs.

For more Christmas gift ideas, visit The Future Perfect Company gift shop

First conference for Eastbourne – designed for all

Posted: October 21st, 2015 | Author: | Filed under: Designing for the Future Competition - University of Brighton, Inclusive design | No Comments »
Eastbourne - designed for all conference

Eastbourne – designed for all conference

The Future Perfect Company has been a member of the Eastbourne Designed for All campaign since it began.

“Eastbourne Designed for All – is a campaign to help businesses in Eastbourne meet local consumers’ needs more effectively. It has developed an Inclusive Design Checklist for business self-assessment. It has introduced Eastbourne’s own Community Toilets Scheme www.eastbournecommunitytoilets.co.uk

On 20th October, EDA held their first conference at the View Hotel in on Eastbourne’s sea front.  The event featured experts talking about ways in which businesses can incorporate inclusivity and the benefits of being inclusive. Speakers included the Directors of EDA, Kelvin Grimes from Clos-O-Mat, and Lorraine Gaily, CEO of Hearing Link.

As you know, The Future Perfect Company and the Designing for the Future project revolves around the belief that inclusive design is about designing for everybody without stigmatising any group.  It was great to see local businesses showing their support for inclusivity and the event is hopefully the first of many.

Thanks for having us Eastbourne Designed for All!

For more information and to learn how you can get involved, visit www.eastbournedesignedforall.co.uk