New designer tackles the humble potato masher

One of my colleagues spotted this new design for a potato masher at the “New Designers” graduate showcase at Islington’s Business Design Centre last week.

PURÉ

The PURÉ masher designed by Alexandra Blischke, features a unique wrist support which alleviates stress on the hand by supporting the wrist during the mashing process and also protects the wrist from heat, steam and splashes. Stabilising the wrist also encourages force to be applied from the shoulder reducing damage to the more susceptible and fragile joints, making it a good design for old and young alike.

The design for the PURÉ handle allows it to be used in both a standing or sitting position without jeopardising the efficiency and support of the masher. A carefully researched ergonomic design fits a vast variety of hand sizes. Synthetic rubber anti-slip details make sure the wrist is comfortably supported, and the hand does not not slip whilst mashing. Its waterproof materials are dishwasher safe.

The spiral mashing element provides the optimum mashing surface requiring significantly less strength. Its balanced and curved surface area provides the least resistance, encouraging the flow of food through the unit giving smooth and lump- free mash. 

According to Alexandra,  ”The masher will bring back the joy of manual tasks and instil the user with a sense of strength and independence to once again tackle a task that previously seemed daunting”.

It’s good to see new designers tackling some of the challenges of getting older and producing products which are not only useful but look attractive too.

What do you think?