“Trip Advisor” for independent living products? Download the report

You may recall that last October I reported the launch at Naidex South by the Years Ahead Partnership and Newcastle University of a feasibility study into a scheme for rating assistive technology.

Demographic changes and pressure on public finances are leading to radical changes in the statutory provision of simple assistive technology. Simple aids for daily living – such as walking sticks, mobility aids, tools for arthritic fingers and swollen feet – are now increasingly appearing in a variety of existing and new channels. You only need to look in the small ads of the Sunday newspaper supplements.

However, there are challenges to the emerging market. Public awareness of the existence and benefits of simple living aids is low, the take up is limited by stigma and negative associations of old age and disability. And healthcare professionals are nervous about such developments – not surprisingly given the Office of Fair Trading’s recent investigation into unscrupulous traders taking advantage of ill-informed consumers.

This joint study looked into the feasibility of a consumer-led product rating system which would raise awareness, improve customer confidence, help de-stigmatise the products and offer re-assurance to professionals.

The majority of people surveyed were in favour of an online consumer rating model with a panel or accreditation system to provide further rigour. A kind of “Trip-advisor” for assistive technology and living aids.

We were one of the organisations consulted as part of the study and share Maggie Winchcombe of Years Ahead’s view that “such a scheme has a vital part to play in empowering us all as consumers of [Assistive Technology], designed to help us live our lives to the full into great old age”.

And wearing our designer hats, we believe too that such a scheme will also encourage designers, manufacturers and retailers to really focus on the consumer – and this means producing and selling products which are well designed, innovative and attractive as well as functional.

The next stage for the “Raising the Standard” team is further research and consultation about the design of the rating scheme.  We will keep you posted.

YOU CAN NOW DOWNLOAD THE REPORT HERE (Click on Download) 

Image  - ShowerSandal