I was really pleased to be asked contribute a blog post to the new website, Tomorrow Together launched last week by the UK’s innovation agency, The Technology Strategy Board which is about encouraging people to talk about what they want in later life.
According to findings released by the Technology Strategy Board, a staggering 90% of people in the UK are not looking forward to older age with concerns about health, mobility, wealth and social interaction ranking highly. Nearly half of people think that better products and services to sustain independence would change this with 79% of people wanting more innovation in products and services for older age.
As Jackie Marshall-Cyrus from The Technology Strategy Board says :”We need urgent innovation. It’s time for the talented, passionate brains of today to re-imagine and rethink for the future and work on tomorrow, together”.
In my blog I have shared some of my thoughts about how I think we go about encouraging better design for older people, drawing on my experience of running the “Designing for the Future” competition with the University of Brighton.
Do you agree? Get involved by visiting www.tomorrowtogether.org.uk and for those Tweeters amongst you, by following @tomorrowtogethr or the hashtag #innovateforage.