Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.

Launch of “Designing for the Future” 2012 at University of Brighton

Posted: February 28th, 2012 | Author: | Filed under: Designing for the Future Competition - University of Brighton, Inclusive design | No Comments »

Supermarket padYesterday was the launch of the “Designing for the Future” Competition at the University of Brighton. This is the third year of this Competition which follows hot on the heels of the successful student design competition at Collyers’ sixth form college. All part of our mission to encourage designers to consider the challenges of getting older.

Nick Gant (Principal Lecturer) and Gareth Neal(Senior Lecturer) are leading the project at  the University which is open to students from the BA (Hons) 3D Design/MDes 3D Design courses at the Faculty of Art.

We are delighted that Age UK  consumer policy advisor Gretel Jones has agreed to be a judge again. And this year we are also joined by Richard Child from Hymid R&D. Richard recently graduated from University College Falmouth with a first class honours degree in 3D design and has since set up Hymid R&D as an ideas hub for the independent living sector.

Anne Boddington, Dean of the Faculty of Arts at University of Brighton and Philippa Aldrich from The Future Perfect Company complete the judging panel.

This year the prizes will include product development advice and social media and business mentoring – which hopefully will help the students to take their ideas one stage further as well as help them market themselves. 

Last year’s Competition provoked a lot of discussion, interest and press coverage. We had showcases at the Mobility Roadshow, The BSRA Science of Ageing conference and also a public expo. With the launching of initiatives such as the Technology Strategy Board’s Tomorrow Together and with an invitation to talk about the Competition at this year’s Age UK annual policy conference, this year looks set to be even more exciting for inclusive design.

We return to Brighton in March for a “Dragons Den” to assess progress and give feedback. The judging will take place in May with the results announced in June.

Image : Supermarket navigator by Jessica Hung, Designing for the Future 2011

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