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The Future Perfect Company was founded by by Philippa Aldrich. In common with many women, Philippa has first-hand experience of trying to make life a little easier for relatives and friends facing the challenges of later life. A few years ago she started investigating what products could and should be available to the over 50s, and was horrified by the many dull, utilitarian products which look as if they belong in a hospital! In time, Philippa became increasingly determined to champion the need for thoughtful design. So finally she took the plunge and – after 20 years as a city lawyer – made her passion a reality in 2009 when she established The Future Perfect Company.
The UK is going through an enormous demographic transition. The first “baby boomers” born after the Second World War are now drawing their pensions and the number of people over State Pension Age is overtaking the number of children. This demographic shift will have huge ramifications not only for people living longer but also for their families. People now want and need to stay active for longer; they want and need to stay independent and in their own homes for longer; and they want and need to work for longer. And they should be able to do all this in a way which is fun, positive and life enhancing.
The Future Perfect Company brings together an exclusive collection of beautifully designed products especially for people who appreciate that getting older can be a pleasure.
“The Future Perfect Company is… a great place to find presents for yourself, or for a friend or relative. It’s also a place that makes you think: a pause for thought about the challenges that come with later life – and about how you respond to older consumers in what you make, do, or sell.” (DOUZO 2011)
“One brilliant website, http://www.thefutureperfectcompany.com is leading the way, by selling fantastically designed products for those of us who are slightly fraying round the edges, but have no intention of being put out to grass and fed dull inferior products, when we still want to be funky monkeys.” (VirtualGranny 2011)