Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.
Posted: February 19th, 2013 | Author: admin | Filed under: Inclusive design, Press coverage | Comments Off
We are thrilled that The Future Perfect Company has been featured on the The Living Map of Innovators which is a Nesta aging project.
Looks interesting (and not just because we are featured!)
For more details, click on The Living Map of Innovators
Posted: January 23rd, 2013 | Author: admin | Filed under: Miscellaneous, Press coverage | Comments Off
We are absolutely thrilled to be nominated in two categories in this year’s 50+ Awards!
The 50+ Awards are organised and presented by the 50+ Show, and are solely based on the internet nominations and votes of those who are aged 50+.
The Future Perfect Company has been nominated in two categories – Best 50+ website and Best 50+ Small Business.
We are up against some fierce competition (Facebook, Google!) and we would be really grateful if you would vote for us.
Many thanks – we will keep you posted!
CLICK HERE TO VOTE IN THE 50+ AWARDS
Posted: January 16th, 2013 | Author: admin | Filed under: Care, Inclusive design, Press coverage | Comments Off
Nice write up for The Future Perfect Company today on the Caron Cares blog.
“Just because people are older does not mean they become dull and if you are looking for something practical with a good design and a bit of flair to it then this is the shop to visit. To finish off the service the company also sell cards and gift wrap which are also beautiful and innovative.”
Thanks, Caron. Much appreciated!
To read the blog post in full, Click Here
Posted: January 12th, 2013 | Author: admin | Filed under: Designing for the Future Competition - University of Brighton, Inclusive design, Press coverage | Comments Off
As we are about to launch our student design competition, Designing for the Future, at the University of Brighton for the fourth year, check out our guest post telling the story behind the competition for designer, Richard Child’s This Includes blog.
______________________________________________________________________________________________________________________________________________
“Designing for the Future” run by The Future Perfect Company in conjunction with the University of Brighton is now in its fourth year and encourages student designers to think about the challenges and issues affecting our ageing population – and to create innovative and attractive and designs which allow older people to continue to live enjoyable, active and independent lives.
Posted: November 18th, 2012 | Author: admin | Filed under: Designing for the Future Competition - University of Brighton, Fashion, Press coverage | Comments Off
Really delighted that our student design competition, “Designing for the Future”, featured last week on the blog of US company, Omhu, designers of very beautiful walking sticks.
“November 16, 2012 Designing For The Future
We’re always pleased to find like-minded people operating in the same spaces and spheres that Omhu moves in, and we just heard about this UK initiative called The Future Perfect Company. They happen to run a yearly “Designing for the Future” contest in conjunction with the University of Brighton, which “encourages student designers to think about the challenges and issues affecting the UK’s aging population – and to create innovative and attractive designs which allow older people to continue to live enjoyable, active, and independent lives.” Some of the end products include an amazing-looking Music Memory Box which uses different stimuli to help those suffering from dementia to retrieve their identity. Quite frankly, we love this initiative and really hope to see more like this develop around the world.”
To visit the blog, go to http://omhu.com/blog
We will be talking about the competition and designer Chloe Meineck will be showcasing her Music Memory Box at Aging 2.0’s next event at the Google London Campus next week. For more details, including how to book, CLICK HERE
Posted: November 6th, 2012 | Author: admin | Filed under: Designing for the Future Competition - University of Brighton, Inclusive design, Press coverage | Comments Off
I am really excited to have been invited to talk at the next Aging 2.0 event in London on 22 November at Google’s new CampusLondon venue.
Aging 2.0 (@agingtoo, #aging2) is a global network of innovators working in the 50+ market. They are creating an interdisciplinary, collaborative community drawn from business, research, policy, design and technology, together with older adults themselves. The mission is to accelerate innovation to improve the quality of life for older adults around the world.
The events bring a diverse collection of people together informally over drinks and good discussions to grow a the “connective tissue” that supports an ecosystem of innovation. Theygenerally start off with some ‘big picture’ perspectives from researchers, novel thinkers or industry veterans, which is followed by pitches from startup companies.
November’s event has a great line up of speakers including Halima Khan from Nesta, marketing guru Dick Stroud (if you only ever read one book on the 50+market, read his), Rama Gheerao from Helen Hamyln Centre for Design and pitches from The Amazings and The Ode.
We will be talking about our Designing for the Future Competition and designers Hanna Mawbey and Chloe Meineck will be presenting their projects.
For more details, including how to register, go to : http://a2london1211-estw.eventbrite.com/
Posted: October 17th, 2012 | Author: admin | Filed under: Designing for the Future Competition - University of Brighton, Press coverage | No Comments »
A nice feature today on the University of Brighton’s website about Chloe Meineck and her Music Memory Box.
Chloe, who graduated in design and craft from the University of Brighton’s Faculty of Arts this summer has been involved in our Designing for the Future competition for the past couple of years.
Chloe loved the course at Brighton : “What was especially useful, she said, was a research and design competition run by Philippa Aldrich, a trustee of the University of Brighton Foundation, who founded The Future Perfect Company which champions inclusive designs for an ageing population. Chloe said: “This really helped me decide that I wanted to help people through my work.”"
Chloe “wants to continue involving the elderly in her designs: “I am interested in co-designing with the older population, using technology, and finding out where interventions can be designed and made to help them.”"
It is fantastic to see the Designing for the Future Competition beginning to influence the next generation of designers to think about the challenges and opportunities that our rapidly ageing population present.
Click here to read the article in full.
______________________________________________________________________________________________________________________________________________
Designing for the Future” run by The Future Perfect Company in conjunction with the University of Brighton is now in its fourth year and encourages student designers to think about the challenges and issues affecting our ageing population – and to create innovative and attractive and designs which allow older people to continue to live enjoyable, active and independent lives.
Posted: July 18th, 2012 | Author: admin | Filed under: Care, Health, Housing, Press coverage | Comments Off
I was delighted to be quoted in the report on the future of care homes, Care Home, Sweet Home, published today by the think-tank on ageing, the International Longevity Centre-UK.
“I think care homes in the future will be less about one physical building but more a network of care and support throughout the community whereby the human element of “care” will be facilitated but not replaced by technology”.
To read more about the report and how to access a copy , CLICK HERE
Posted: July 3rd, 2012 | Author: admin | Filed under: Care, Designing for the Future Competition - University of Brighton, Health, Inclusive design, Press coverage | Comments Off

"Designing for the Future" at the Mobility Roadshow 2012
We were thrilled to be asked to take part in this year’s Design Zone at the Mobility Roadshow and, in particular, to showcase projects from our “Designing for the Future” student design competition.
“Designing for the Future” which we run in conjunction with the University of Brighton is now in its third year and encourages student designers to think about the challenges and issues affecting our ageing population – and to create innovative and attractive and designs which allow older people to continue to live enjoyable, active and independent lives.
The Mobility Roadshow is an annual three day event for all things mobility related; everything from adapted vehicles and charity stands, to 4 x 4 wheelchairs and mobility scooters. This year’s Design Zone was curated by Enabled by Design and Such and Such Design who pulled together a host of new and innovative designs that can help to support people to live as independently as possible.

Hanna Mawbey's medical aids at Mobility Roadshow 2012
The Design Zone showcase is sponsored by Autoadapt and supported by the Royal College of Art’s Helen Hamlyn Centre for Design and, as well as work from our “Designing for the Future” project, featured designs and products from Northumbria University as well as from other innovative companies and charities.
Posted: June 29th, 2012 | Author: admin | Filed under: Designing for the Future Competition - University of Brighton, Press coverage | No Comments »

West Sussex County Times 29 June 2012
Great press coverage this week for our student design competition, “Designing for the Future” run in conjunction with the University of Brighton from our local paper, the West Sussex County Times – and a lovely photo of Florence Pike’s Swivel Hatch which is designed to get neighbours talking!
The West Sussex County Times have always been very supportive of us. We won the West Sussex County Times Business Awards in 2010 for Best New Business.
“Designing for the Future” run by The Future Perfect Company in conjunction with the University of Brighton is now in its third year and encourages student designers to think about the challenges and issues affecting our ageing population – and to create innovative and attractive and designs which allow older people to continue to live enjoyable, active and independent lives